Client: África Digna Foundation
Type of work: Art direction and graphics
Lyfestyle photos: Jaume Serradelarca
Photos: Matías Vargas
Realization: 2022
"Poco es Mucho" is the name of the 2022 campaign for the Africa Digna Foundation, a Barcelona-based foundation dedicated to raising money on a non-profit basis to provide university scholarships in Kenya. After seeing the story behind it and working on different "copys" we chose "Poco es Mucho", because with very little we can help a lot. Here we live in a world of consumerism, capitalism and fierce competition.
This means that we are no longer aware of the things that have value nowadays. We travelled to Kenya (the photos you see in the project were taken by Jaume Serradelarca in Kenya and we have used them throughout the advertising and graphic campaign). On this trip we realised that it really is a country rich in the essence of life, in the desire to learn and to move forward, to love the family, to help the underprivileged; essential values that seem to be obsolete in the first world.
We are very proud to have been able to create the entire advertising and graphic campaign, from the copy to the photographs of the project. Finally, I encourage all those who want to make a donation, to do so by visiting the donation portal little is much. Click here for access to website: Poco es mucho
